Realize Your Direct Marketing Potential
In the digital age, businesses have a variety of options at their disposal when it comes to marketing. Connex Systems knows that some people may wonder if there’s any value in direct mail marketing anymore. If that’s you, the answer is: Definitely.
On a given week, a typical household receives 16 pieces of mail and more than 100 emails. People open about 70% of all the direct mail they receive. Not only that, they also read 79% of it for at least a minute.
Here are a couple more stunning statistics. The response rate for direct mail is almost 4% in contrast to 0.2% for email and 0.1% for PPC. Overall, direct marketing does better than digital marketing by well over 500%.
How Connex Systems Helps
More than 90% of marketers expect direct mail marketing to increase in the coming years. Connex Systems’ digital presses and feeding and finishing equipment enable you to give you direct marketing material the top-notch quality it needs.
Research has shown that more than 70% of people decide to open and read direct mail based on paper and print quality. Our hardware and workflow solutions give your marketing documents a clean, professional appearance that will catch recipients’ eyes.
More Printing Solutions
For information on other printing solutions, go to the following pages:
To discuss how we can improve your direct marketing efforts, contact us.